How can overseas landlords with properties in London furnish them cost-effectively?

Are you furnishing a rental property in London? It’s not just about sofas and sideboards anymore. Overseas landlords must balance style, durability, and affordability to create ready-to-move-in properties that appeal to modern tenants.

At Benham and Reeves, we understand that landlords are constantly seeking ways to maximise rental yields and minimise void periods— all while maintaining cost efficiency. That’s why we’ve teamed up with InStyle Direct, a trusted name renowned for providing premium quality, cost-effective furnishing services that never compromise on style.

Why does furnishing matter more than ever?

According to Rightmove’s 2024 Rental Trends report, furnished homes in London are rented out 32% quicker than unfurnished ones. Why? Today’s tenants seek homes that are stylish, comfortable, and ready to move into, without any hassle or additional costs.

A well-furnished property doesn’t just attract more interest; it can also achieve a higher rent and keep tenants for longer, making it a smart investment for landlords.

Good interiors also mean happier tenants. In fact, a survey by Property Reporter found that 74% of renters consider interior décor an important factor when choosing a home. But landlords need to get the balance right—furniture should not only look good but also be durable and easy to look after.

That’s where our furnishing partner comes in. Their thoughtfully designed furnishing packages provide your property with a stylish, high-end finish, all without exceeding your budget. From soft furnishings to statement pieces, they create spaces that tenants love, helping you reduce void periods and boost tenant satisfaction.

What are the real challenges that London landlords face?

Landlords frequently encounter exorbitant furniture costs, labour-intensive procedures, and durability issues. But our furnishing partner takes the stress out of this equation with a speedy one–two week turnaround (and flexibility for tighter deadlines). Their long-standing supplier relationships ensure stylish, durable furniture that meets all fire safety standards—perfect for rental compliance.

Whether you’re renting out a studio or a spacious flat, our furnishing partner offers a seamless, smart solution that keeps your property market-ready, stylish, safe, and efficient.

How are our furnishing partner’s budget-friendly solutions perfect for every landlord?

From student lets to luxurious penthouses, our furnishing partner provides bespoke solutions for every type of rental property. Their Investor, Gold, Diamond, and Tailored packages offer the perfect balance of functionality and style, all at competitive prices. Each collection is thoughtfully curated to suit various properties, from HMOs in Zone 3 to high-end apartments in Canary Wharf, featuring smart, space-saving designs ideal for London’s compact living spaces.

The service includes free delivery, full installation, expert styling, snagging and waste removal, making it the perfect choice for busy landlords and letting agents. With minimal hassle, they transform empty properties into ready-to-move-in homes.

Why do we recommend InStyle to our landlords?

With free delivery, installation, and styling included, our furnishing partner offers a seamless service that makes furnishing hassle-free. 85% of properties are let within just one week, and the return rate on furniture packs in the first year is an impressively low 1%. With over 20 years of extensive experience in furnishing London’s rental market, the team tends to deliver quality and efficiency every time.

A recent example is their work on Vastint’s Build-to-Rent scheme at Sugar House Island, where it furnished 450 units. Thanks to its smart furnishing solutions, the units were let quicker and more effectively, enhancing tenant satisfaction and operational success.

We understand that overseas landlords are constantly seeking practical solutions—stylish interiors, quick turnarounds, and cost-effectiveness. By partnering with our trusted furnishing partner, we ensure our clients can present ready-to-move-in properties that stand out in the competitive rental market.

Whether you’re an experienced investor investing in new homes for sale or furnishing your first buy-to-let property, working with us simplifies the process and maximises the profitability of your investment. Get in touch with us today to learn more about how we can support you.